We create captivating, influential, insight-driven
experiences—making the complex simple.
The Influence Interactive team combines the talents of innovative strategists, creative designers, insightful user experience architects, cutting edge developers, savvy project managers, and astute account managers to uncover and deliver digital solutions that engage customers with brands and motivate action.
From Web sites to rich media campaigns to conference kiosks to e-Learning modules, every solution is based on an understanding of the business, the target audience, and the market environment in order to create rewarding experiences and have a positive impact on ROI.
Strategy & Insight
More than the “what”—the “who”, “why”, and “how”.
- Business goals and objectives—defining drivers, barriers, and key performance indicators
- Customer understanding—uncovering intent, motivation, and behavior
- Market assessment—conducting competitive, trend, and opportunity analysis
- Digital Vision & Roadmap—crafting a strategic and tactical plan within the framework of an integrated multi-touchpoint marketing plan
Visual & Interaction Design
Compelling and immersive experience design with our client's business and audience goals in mind.
- Creative that excites the senses
- User-centered architecture and experience design
- Research-based, best-of-breed interaction design
- Iterative usability testing
- Involving users along the way for continuous improvement
Digital Content Creation
Tailoring the message—to the medium, the target audience, and the moment of opportunity.
- Promotion and event marketing
- Flash / e-learning modules
- Tablet PC
- Websites and microsites
- Rich media / online advertising
- E-mail marketing
- Kiosks
- Corporate intranets and extranets
- Social media
- Mobile applications
- Search Engine Optimization
Web & Application Development
Building—or advising client teams how to build—best-in-class technical solutions.
- Scalable application development and reliable infrastructures
- Flexible content frameworks
- Responsive to changing marketing initiatives
- Innovative technologies and Web 2.0
Analytics & Intelligence
Measuring what matters, and understanding what it all means.
- Alignment of the measurement plan with key business goals
- Metrics that pinpoint relevant progress
- Recommendations that are actionable
- Reporting and analysis
Planning & Process
Applying a method to the madness—execution discipline and financial management within real-world constraints.
- End-to-end project management
- Managed integration with client teams, vendors, and third parties
- Ongoing financial reviews
- Proactive risk management
