Rocco Albano

Rocco Albano brings 17 years of digital marketing, analytics and technology experience to his role at Influence Interactive as EVP – Interactive Services. At Influence, Rocco oversees Interactive services including Technology, Search and Analytics.

Prior to joining Influence, Rocco spent 6 years at Razorfish as Vice President where he led the Solutions Design Group. The SDG, a national team of consultants worked with agency clients to architect marketing performance solutions. These solutions leveraged the SEO, Web Analytics and eCRM practices within the Razorfish portfolio.

In 2007 Rocco launched the Razorfish Web Analytics Platform Group. The group consisted of seven dedicated Web analytics consultants who worked with Fortune 500 clients to implement, configure and utilize enterprise class Web analytics platforms.

Rocco started at Razorfish in 2005 as a Sr. Search Account Manager and oversaw a sizeable team of Search Engine Optimization (SEO) specialists across key accounts nationwide.

Prior to Razorfish, Rocco was Technology Director at Medical Broadcasting Company (now Digitas Health) where he specialized in Web application system architecture, Content Management System selection and technology requirements development.

He has managed technology, marketing and analytics consulting engagements for a wide range of clients including Northwest Airlines, Amway, Nintendo Europe, Morgan Stanley, Aetna, H&R Block, Mercedes Benz and Johnson & Johnson.

Rocco went to Temple University where he studied Communications. Rocco currently serves on the Board of Directors for the non-profit Philadelphia Mural Arts Program, an organization for which he has worked over 25 years.