Jenny Baban
Director of Marketing Strategy & Media
Jenny brings seven years digital marketing experience to the Influence Interactive team. Jenny specializes in marketing strategy, search and social marketing, media, and analytics.
Jenny joins the Influence Interactive team from Razorfish, where she managed and executed search marketing strategies for Fortune 500 clients, including clients' search engine optimization, search engine marketing, PR optimization, local search, mobile optimization, and social media strategies. Jenny's client experience includes Microsoft, Genentech, Fedex, Forest Labs, Genworth Financial, LasikPlus, LexisNexis, Papa John's, Safeco, Select Comfort, Shire, University of Phoenix.
Jenny graduated summa cum laude from Rutgers University with a Bachelor of Science in Marketing.
Areas of Expertise
- Account Management
- Client Service
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Strategy
- Website Analytics
Vertical Experience
- B2B
- e-Commerce
- Education
- Financial
- Food Service
- Healthcare
- Insurance
- Pharmaceutical
- Retail
- Technology
- Travel