Creating integrated digital solutions that captivate, educate, and motivate patients, caregivers, and healthcare professionals.
As part of the Dudnyk Exchange, Influence Interactive has decades of combined online experience with deep expertise and a specific focus on the healthcare sector. We blend pharmaceutical expertise, consumer and healthcare professional insights, strategic thinking, creative ideas, and technological know-how to create digital solutions that help forge fundamental, relational, and interpersonal connections between people and brands—maximizing the value of healthcare marketing communications.
Taking a total touchpoint insight-driven approach, our services include strategy, research, creative, interaction design, usability testing Web site, and application development, analytics, program management, search engine marketing, and content creation for various digital platforms including Tablet PC, Kiosks, e-Learning Modules, MOAs, Web sites, KOLs, e-Details, e-mail Campaigns, Mobile, Rich Media Banners, Portals, and Professional Events.
Put our influence to work for you.
Therapeutic Expertise
- Alopecia
- Anemia
- Anti-emetics
- Anti-infectives
- Autoimmune diseases
- Cardiovascular
- Diabetes
- Endovascular repair (AAA/TAA)
- ENT
- Epilepsy
- Neuroendocrine tumors
- Ophthalmology
- Ovarian Cancer
- Pain
- Periodontal disease
- Prostate Cancer
- Respiratory
Our Approach
Business Environment—Assessing the brand goals and objectives, the competitive landscape, therapeutic category trends, and market drivers and barriers for patients, caregivers, and healthcare professionals.
Customer Learning—Uncovering the intent, motivation, and behavior of the target audience and influencers; identifying how to leverage that understanding to drive brand use both by patients as well as prescribers.
Strategic and Tactical Planning—Utilizing the digital channel to extend the brand positioning, strategy, and key messages within a multi-touchpoint marketing approach including in-office as well as nonpersonal opportunities.
Communications Platform—Developing the big creative idea to achieve end-customer and brand objectives.
Customer Experience—Creating an immersive, customer-focused brand experience by converging visual design, information architecture, interaction design, content, and technology within regulatory considerations and constraints.
Program Delivery—Implementing a structured yet flexible delivery methodology to execute programs and tactics on time and on budget.
Success Measurement and Optimization—Defining key performance indicators and success metrics to optimize results and maximize ROI for both direct-to-consumer and healthcare professional campaigns.
