Chubb

Challenge

Chubb is one of the one of the most highly rated and stable insurance companies in the world. However, they were looking to strengthen the global brand both inside and outside of the US. In addition, they wanted to showcase their thought leadership and connect with their current and potential customers.

Solution

Influence created RiskConversation.com, a website that focuses on Chubb’s specialty: managing and mitigating risk in the home and in business. RiskConversation.com showcases Chubb’s thought leadership and expertise through a library of articles that provide insight, tips and resources to protect yourself, your family and your business against risk. In addition, it features two blogs that focus on personal and business risk, which facilitate a conversation between Chubb and their customers. RiskConversation.com serves as a self sustaining thought leadership community highlighting how Chubb helps its customers; identify, cultivate, and activate Chubb fans who will advocate on Chubb’s behalf; reinforce the global nature of the Chubb brand both domestically and internationally; and increase traffic flow to Chubb.com in order to drive sales leads.