A Data Informed Approach

We’ve broken the mold.

Influence Interactive is a 15-year-old full service digital agency that is undergoing a business transformation. Advertising industry veterans Chris Mycek and Rocco Albano have partnered together at Influence, setting out to bring an entirely new approach to digital marketing, strategy and web development. We use data to drive and create informed web strategies. Data informs us and insights drives us, resulting in smart creative that moves your audience.

Most marketing agencies big, medium and small give lip service to data, analytics and ROI. Measurement planning is typically introduced at the end of a project when it’s far too late.

At Influence regardless of whether we are developing a marketing campaign, Web site, or optimizing an existing user experience we start with data and end with data. We believe in defining a target audience and business objectives before the first pixel is created. This makes sure we deliver informed strategy, elegant creative and effective optimization.

Big agencies have incredible talent organized into siloed groups of experts that work on strategy, creative, user experience, web development, analytics and marketing as individual components. Integrated efforts are enormously difficult to achieve in this environment due to team size and cross discipline disconnects.

At Influence we hire incredible talent that has a proven record of collaborating and a desire to continuously learn. Our employees are encouraged to contribute to the whole effort in creating integrated marketing solutions. Every account works with the entire team from start to finish and has an Executive Sponsor who can be reached at any time.

Located in Horsham, PA, Influence is part of the Dudnyk Exchange (DEX) a holding company that also contains Dudnyk Health, Vivo and Bliss PR. The DEX organization provides all of our back-end operations, HR, and IT services so we can focus solely on servicing our clients’ marketing needs.